In addition to providing "New Media" creative services, DocuVenture offers a wide spectrum of marketing programs for high-tech companies wishing to accelerate their marketing and sales cycles. Below are some marketing scenarios where DocuVenture can be of assistance.
I. Third Party Marketing Programs ("Partner" Programs)II. Sales and Distribution Programs
- Creatively strategize ways to increase market share and visibility through proactive co-marketing programs with hardware and software partners
- Identify, qualify, and recruit participants for your company's third-party co-marketing or "partners" program
- Build and maintain your "partners" database
- Produce, publish, and maintain third party catalogues, CD-ROM programs, Internet "link" programs, or other co-marketing vehicles
- Provide fresh and meaningful incentives to program participants in order to encourage their active involvement
III. Seminars
- Qualify and recruit high-quality sales organizations, including value-added resellers and distributors
- Develop sales policies and procedures
- Optimize sales/vendor channel relations
- Organize and manage sales training programs
- Create and publish sales tools and collateral
IV. Planning, Implementation, and Development of Sales Training Programs
- Develop a seminar plan:
- Position your company's products/solutions
- Objectives
- Definition of the audience
- Seminar agenda
- Seminar structure
- Components of the concepts and solutions to be demonstrated
- Advertising and promotion (work with in-house marketing and/or outside agency)
- Develop a seminar kit:
- Scripts for slideshows
- Slides and/or multimedia presentations aimed at end-users
- End-user seminar take-home materials
- Evaluate the initial seminars to determine success
- Solutions-oriented sales training: The goal is to garner "share-of-attention," activating your sales force or sales channels to integrate your products and programs into their call pattern
- Training materials: These can consist of slides, multimedia presentations, sales manuals, utilization of the World Wide Web, and accompanying collateral
- Training agenda with training manual:
- Objectives
- Topics to be covered
- The market:
- Definition of your company's solutions
- Size of the market
- Brief history and evolution of the market
- Types of users and applications
- User's concerns and requirements
- Overview of products
- Product information
- Product positioning
- Market strategy
- End-user applications
- Multi-platform and connectivity issues
- Significant features, benefits, competitive advantages
- Network configuration, compatibilities
- Sales strategies
- Pricing, ordering, support program information
- Training on how to present end-user seminar programs
- Implementation of training programs at corporate sites or sales meetings