DocuVenture's Marketing
and Consulting Services

In addition to providing "New Media" creative services, DocuVenture offers a wide spectrum of marketing programs for high-tech companies wishing to accelerate their marketing and sales cycles. Below are some marketing scenarios where DocuVenture can be of assistance.
I. Third Party Marketing Programs ("Partner" Programs)
Creatively strategize ways to increase market share and visibility through proactive co-marketing programs with hardware and software partners
Identify, qualify, and recruit participants for your company's third-party co-marketing or "partners" program
Build and maintain your "partners" database
Produce, publish, and maintain third party catalogues, CD-ROM programs, Internet "link" programs, or other co-marketing vehicles
Provide fresh and meaningful incentives to program participants in order to encourage their active involvement
II. Sales and Distribution Programs
Qualify and recruit high-quality sales organizations, including value-added resellers and distributors
Develop sales policies and procedures
Optimize sales/vendor channel relations
Organize and manage sales training programs
Create and publish sales tools and collateral
III. Seminars
Develop a seminar plan:

Position your company's products/solutions
Objectives
Definition of the audience
Seminar agenda
Seminar structure
Components of the concepts and solutions to be demonstrated

Advertising and promotion (work with in-house marketing and/or outside agency)
Develop a seminar kit:

Scripts for slideshows
Slides and/or multimedia presentations aimed at end-users
End-user seminar take-home materials

Evaluate the initial seminars to determine success
IV. Planning, Implementation, and Development of Sales Training Programs
Solutions-oriented sales training: The goal is to garner "share-of-attention," activating your sales force or sales channels to integrate your products and programs into their call pattern
Training materials: These can consist of slides, multimedia presentations, sales manuals, utilization of the World Wide Web, and accompanying collateral
Training agenda with training manual:

Objectives
Topics to be covered
The market:

Definition of your company's solutions
Size of the market
Brief history and evolution of the market
Types of users and applications
User's concerns and requirements
Overview of products
Product information

Product positioning
Market strategy
End-user applications
Multi-platform and connectivity issues
Significant features, benefits, competitive advantages
Network configuration, compatibilities
Sales strategies
Pricing, ordering, support program information
Training on how to present end-user seminar programs
Implementation of training programs at corporate sites or sales meetings

Comments? Questions? Additional Information? info@docuventure.com